Messaging-first copywriter for websites, emails & sales pages.
Strategic copywriting for
service providers on the cusp
of growth – Positioning you as
the obvious choice in your space
Audience research. Clear messaging. Your authentic voice.
So you attract right-fit clients who are ready to invest.
Prefer to talk, not read?LET'S CONNECT OVER A CALL
Take a moment — you're right on the edge of something exciting.
But first, let’s celebrate this.
You’ve built a business with care
You’re already getting leads through referrals, social media, and word of mouth.
You’ve built a reputation through real results
You’ve put in the work and it shows. Clients come back because you bring value every single time.
You’re expanding thoughtfully
You’re growing in a way that feels aligned with your values, and the kind of business you want to build over the long term.
Now it’s time to own your next-level era — from order-taker to boss business owner.
You’re ready to attract more right-fit clients
The ones who respect your process, your time, and your expertise — the clients who truly value YOU.
You’re refining your brand’s messaging
You’re updating, rebranding, optimizing — making your words match how far you’ve evolved.
You’re not just doing more — you’re doing better
Thinking long-term. Choosing partners who share your vision and standards.
And you’re probably looking for a professional copywriter for one or more of these reasons:
- You want a website that aligns with your expert level positioning and rates
- You want to be more intentional with your email marketing — turning your thoughts, stories, and experiences into emails that build trust, make sales, and have your audience looking forward to seeing your name in their inbox.
- You’re selling a program, course, or digital product and need email copy and a sales page that help your audience see your offer as the right solution, without relying on pressure or hype.
Which ultimately starts with your MESSAGING.
It’s the foundation of everything — website, emails, social — EVERYTHING
And it wouldn’t be an exaggeration to say your COPY makes your message come alive.
That’s where I come in.
Hi, I am Ruchika, your strategic partner for brand messaging and copywriting services
When there are many amazing copywriters out there, why choose me?
(And I'm only comparing myself to other HUMANS)
With my marketing background and copywriting skills, I’ve got your back. Here’s what I bring:
- Master’s in marketing.
- Spent 9 years in marketing, writing and managing content across websites, emails, and social media in the corporate world.
- I understand how a marketing funnel works and how to integrate SEO keywords strategically and structure copy for the best user experience.
I'm a Copyhackers certified copywriter.
I invested in myself and learned copywriting and brand messaging & tone of voice from top experts in this field.
But credentials are just the starting point. Here's what sets my process apart:
Deep audience research:
- Copy that moves your people to take action requires a deep understanding of who you’re talking to.
- In my research phase, I dive into your audience's mindset through forum mining, surveys, and competitor analysis—building the foundation for copy that converts.
Brand voice that feels human:
- Memorable brands don't just sell. They stand for something and make you feel something. Your brand messaging and tone shape every piece of copy you create.
- I bring brand messaging and tone of voice expertise (yes, another certification) to ensure your copy has the qualities, expression, and quirks that give your brand human characteristics.
TL;DR
I believe good copywriting
is good marketing.
Every project I take on involves audience research, strategy, messaging clarity, and your brand voice. You're not just getting a writer. You're getting a strategic partner invested in helping your business grow with authority and the right-fit clients.
Need words that match your level of expertise and fill your calendar with right-fit clients?
Brand messaging and copywriting services for you
Brand Messaging & Tone of Voice Guide
This guide helps you get clear and confident in your messaging before any copy is written. It nails down your positioning, who you serve, what you stand for, and how your brand voice shows up in your copy. It’s the foundation for everything else: your website, emails, and social content.
Website Copywriting
Your website (aka your most powerful brand asset) is where people decide if you’re the right fit to work with. I write website copy that helps your best-fit clients understand what you do, why it matters, and why you’re the right partner to help them move forward.
Email Copywriting
Your email list is one of your most valuable assets. I write emails that feel like they're coming from a real person (because they are), build trust over time, and guide your subscribers to take action. Whether it's booking a call, buying your offer, or just staying engaged with your work. Have an email list? Let's make it work harder for you.
Sales Page Copywriting
When you're launching a program, course, or high-ticket offer, you need a sales page that does the heavy lifting. I write long-form sales pages that walk your audience through the transformation, answer their objections, and make your offer feel like the obvious next step.
“The final copy not only captured my vision, but also provided a clear path for my audience to take action.”
With a few years in the business and experience working with multiple clients, I knew it was time to create a website that truly resonated with my ideal audience. Ruchika brought so much clarity to the process. Her in-depth research and ability to deeply understand my target audience helped craft messaging that feels genuine and speaks directly to my clients. The process was collaborative, and communication was always clear and timely. The final copy not only captured my vision... ...but also provided a clear path for my audience to take action. If you’re looking for a copywriter who’s not only skilled but also deeply invested in your success, Ruchika is an excellent choice!
Tanishq Jha
Founder, Tanishqjha.co — OBM & VA
I’m the messaging-first copywriter for you if…
You're a founder of a service-based business building for the long term. You know your next level requires the right partnerships.
You've gained clarity on who you want to serve through working with best-fit clients. You're not trying to appeal to everyone. You're focused on attracting clients who value what you do.
You've outgrown the DIY phase. You know strategic messaging and copy require specialized skills, and you're ready to bring in someone who'll take the time to understand your business, your audience, and your vision.
You care about who you work with: their approach, their process, and whether they truly get what you're building. You're looking for quality, strategy, and a partner who's as committed to your growth as you are.
You want copy that positions you as the go-to in your field and attracts the right clients, because you know your messaging is the foundation for everything else.
If this sounds like you - we’ll make a great team.
Let’s skip to the part where your copy
confidently attracts your right-fit clients
This is how it works. Simple and easy
- 1
Book Your Call
Choose a time that works for you and fill out a brief form so I can prepare for our conversation.
- 2
Clarity Call
We'll hop on a call to discuss your project, goals, and what you're looking to achieve.
- 3
Proposal
If we mutually agree that we're a good fit, I'll send you a detailed proposal with scope, timelines, and pricing. Everything you need to make an informed decision.
- 4
Kickoff
Once you're ready, we'll make it official with a signed agreement and payment, and then we dive in!
Schedule a no-obligation Intro Call to talk about your goals and next steps.
Calendar updated weekly · No high-pressure sales · Clear next steps